{"id":2423,"date":"2026-11-06T13:15:22","date_gmt":"2026-11-06T03:15:22","guid":{"rendered":"https:\/\/thesafestartup.com\/?page_id=2423"},"modified":"2026-11-06T13:53:00","modified_gmt":"2026-11-06T03:53:00","slug":"start","status":"publish","type":"page","link":"https:\/\/thesafestartup.com\/","title":{"rendered":"The Safe Start-Up"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Fraunces:opsz,wght@9..144,500;9..144,700&#038;family=Inter:wght@400;500;600;700&#038;display=swap\">\n<style>\n.tss-lp{--ink:#15171A;--muted:#3A3E45;--soft:#5B5F66;--cream:#F5F1EA;--sand:#E9E2D5;--line:#E2DCD1;--accent:#F2A93B;--green:#1F5C46;font-family:Inter,system-ui,sans-serif;color:var(--ink);background:var(--cream);margin:0;-webkit-font-smoothing:antialiased}\n.tss-lp *{box-sizing:border-box}\n.tss-lp a{color:var(--ink)}\n.tss-lp h1,.tss-lp 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22px}.tss-white,.tss-sand,.tss-section{padding:64px 0}}\n<\/style>\n<div class=\"tss-lp\">\n<div class=\"tss-bar\"><b>Black Friday<\/b><span>The full course for US$149 \u2014 normally US$249. Offer ends 30 November.<\/span><\/div>\n\n<header class=\"tss-wrap tss-nav\">\n<a class=\"tss-brand\" href=\"\/\">The Safe Start-Up<\/a>\n<nav class=\"tss-links\" aria-label=\"Main\"><a href=\"#course\">The course<\/a><a href=\"#founders\">About us<\/a><a href=\"#faq\">FAQ<\/a><a href=\"https:\/\/calendly.com\/the-safe-start-up\/consult-with-founders\" target=\"_blank\" rel=\"noopener\">Book a consult<\/a><a class=\"tss-out\" href=\"\/index.php\/login\/?login=1\">Log in<\/a><a class=\"tss-in\" href=\"\/index.php\/courses\/the-safe-start-up\/\">My course<\/a><a class=\"tss-in\" href=\"\/index.php\/profile\/\">My account<\/a><a class=\"tss-pill tss-pill-dark\" href=\"#buy\">Get the course<\/a><\/nav>\n<\/header>\n\n<section class=\"tss-wrap tss-hero\">\n<div>\n<p class=\"tss-eyebrow\">For employees with an idea<\/p>\n<h1>Start your business. Keep your job.<\/h1>\n<p class=\"tss-lead\">A step-by-step plan for building a business on weekends: test the idea, find paying customers and prove it works before you hand in your notice.<\/p>\n<div class=\"tss-ctas\"><a class=\"tss-pill tss-pill-accent\" href=\"#buy\">Get the course \u2014 US$149<\/a><a class=\"tss-text\" href=\"https:\/\/vimeo.com\/991359601\" target=\"_blank\" rel=\"noopener\">Watch the preview<\/a><\/div>\n<p class=\"tss-small\">Lifetime access \u00b7 14 weekend worksheets \u00b7 AI shortcuts in every lesson<\/p>\n<\/div>\n<div class=\"tss-route\">\n<p class=\"tss-eyebrow\">The route<\/p>\n<div class=\"tss-step\"><span>0<\/span><span><b>Get started<\/b><small>Weekends 1\u20134 \u00b7 team and idea<\/small><\/span><\/div>\n<div class=\"tss-step\"><span>1<\/span><span><b>Prepare<\/b><small>Weekends 5\u201310 \u00b7 business case to website<\/small><\/span><\/div>\n<div class=\"tss-step\"><span>2<\/span><span><b>Launch<\/b><small>Weekends 11\u201312 \u00b7 first customers<\/small><\/span><\/div>\n<div class=\"tss-step\"><span>3<\/span><span><b>Listen to the market<\/b><small>Weekend 13 \u00b7 pivot or push on<\/small><\/span><\/div>\n<div class=\"tss-step\"><span>4<\/span><span><b>Free yourself<\/b><small>Weekend 14 \u00b7 leave the day job<\/small><\/span><\/div>\n<\/div>\n<\/section>\n\n<section class=\"tss-white\">\n<div class=\"tss-wrap\">\n<h2 class=\"tss-h2\">You want your own business. You can&#8217;t afford to bet the mortgage on it.<\/h2>\n<div class=\"tss-three\">\n<div><h3>The noise<\/h3><p>Passive income templates, network marketing, seven-figures-overnight schemes. Most of it is sold by people whose real business is selling the advice.<\/p><\/div>\n<div><h3>The stakes<\/h3><p>A good salary, a family, real commitments. Jumping in the deep end isn&#8217;t an option, so the idea stays an idea.<\/p><\/div>\n<div><h3>The other way<\/h3><p>Build methodically on weekends. Only leave once customers are paying and the numbers cover your life. By then it&#8217;s an easy decision.<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section id=\"course\" class=\"tss-wrap tss-section\">\n<p class=\"tss-eyebrow\">Inside the course<\/p>\n<h2 class=\"tss-h2\" style=\"margin-top:12px\">13 lessons. 14 weekends. One business you can test before you leap.<\/h2>\n<div class=\"tss-grid\">\n<div class=\"tss-card\"><small>Phase 0 \u00b7 Getting started<\/small><b>Form your team<\/b><\/div>\n<div class=\"tss-card\"><small>Phase 0 \u00b7 Getting started<\/small><b>Actively generate your idea<\/b><\/div>\n<div class=\"tss-card\"><small>Phase 1 \u00b7 Preparing<\/small><b>Business case: the short term<\/b><\/div>\n<div class=\"tss-card\"><small>Phase 1 \u00b7 Preparing<\/small><b>Business case: the long term<\/b><\/div>\n<div class=\"tss-card\"><small>Phase 1 \u00b7 Preparing<\/small><b>Funding your life<\/b><\/div>\n<div class=\"tss-card tss-new\"><small>Phase 1 \u00b7 New for 2026<\/small><b>Your AI co-founder<\/b><\/div>\n<div class=\"tss-card\"><small>Phase 1 \u00b7 Preparing<\/small><b>Build a minimum viable product<\/b><\/div>\n<div class=\"tss-card\"><small>Phase 1 \u00b7 Preparing<\/small><b>Set up your business<\/b><\/div>\n<div class=\"tss-card\"><small>Phase 1 \u00b7 Preparing<\/small><b>Get your branding and website right<\/b><\/div>\n<div class=\"tss-card\"><small>Phase 2 \u00b7 Launching<\/small><b>Invest in market penetration and measure it<\/b><\/div>\n<div class=\"tss-card\"><small>Phase 2 \u00b7 Launching<\/small><b>Automate and use the cloud<\/b><\/div>\n<div class=\"tss-card\"><small>Phase 3 \u00b7 Listening<\/small><b>Do you need to pivot or start again?<\/b><\/div>\n<div class=\"tss-card\"><small>Phase 4 \u00b7 Freeing yourself<\/small><b>Transition out of your work<\/b><\/div>\n<\/div>\n<div class=\"tss-feat\">\n<div><b>14 worksheets<\/b><p>Every weekend ends in a worksheet you fill in, not just read.<\/p><\/div>\n<div><b>Your AI co-founder<\/b><p>Use AI to research, build and sell faster, with a ready prompt in every lesson.<\/p><\/div>\n<div><b>Lifetime access<\/b><p>Go at your pace and come back when you need it.<\/p><\/div>\n<div><b>Talk to the founders<\/b><p>Book a one-hour call with Sam and Tom to test your idea. <a href=\"https:\/\/calendly.com\/the-safe-start-up\/consult-with-founders\" target=\"_blank\" rel=\"noopener\">Book a consult<\/a><\/p><\/div>\n<div><b>Future seminars<\/b><p>Early access to new sessions as we run them.<\/p><\/div>\n<\/div>\n<\/section>\n\n<section id=\"founders\" class=\"tss-sand\">\n<div class=\"tss-wrap tss-founders\">\n<figure class=\"tss-photo\"><img decoding=\"async\" src=\"https:\/\/thesafestartup.com\/wp-content\/uploads\/2024\/06\/Founders-Photo-Sam-Dean-and-Tom-Shugg-1024x683.jpg\" alt=\"Sam Dean and Tom Shugg, founders of The Safe Start-Up\" loading=\"lazy\"><figcaption>&#8220;Your first sale is one you remember forever. We want to bring you closer to it.&#8221; <span>Sam Dean and Tom Shugg<\/span><\/figcaption><\/figure>\n<div>\n<p class=\"tss-eyebrow\">Who&#8217;s teaching<\/p>\n<h2 class=\"tss-h2\" style=\"margin-top:12px;font-size:clamp(30px,3.6vw,42px)\">We built a multi-million-dollar business from nothing. We made the expensive mistakes so you don&#8217;t have to.<\/h2>\n<p>Sam Dean and Tom Shugg started their own education company at 27 and bootstrapped it into an international business that still runs today. This course isn&#8217;t how we make our living. It&#8217;s the method we&#8217;ve used to mentor friends who wanted out of their day jobs without the risk.<\/p>\n<p>If you want to build the next unicorn, this isn&#8217;t for you. If you want a business that pays for the life you want, it is.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n<section id=\"buy\" class=\"tss-buy\">\n<div class=\"tss-offer\">\n<span class=\"tss-tag\">Black Friday \u00b7 ends 30 November<\/span>\n<h2>The Safe Start-Up<\/h2>\n<div class=\"tss-price\"><b>US$149<\/b><s>US$249<\/s><\/div>\n<ul>\n<li>All 13 lessons and 14 weekend worksheets<\/li>\n<li>AI shortcuts in every lesson<\/li>\n<li>Lifetime access<\/li>\n<li>Option to book one-on-one time with the founders<\/li>\n<li>Early access to future seminars<\/li>\n<\/ul>\n<div class=\"tss-checkout\">\n\n\n<div class=\"learndash-wrapper learndash-wrap learndash-shortcode-wrap\"><form action=\"https:\/\/thesafestartup.com\/index.php\/login\/\" method=\"get\"><input type=\"hidden\" value=\"2125\" name=\"ld_register_id\" \/><input type=\"submit\" class=\"btn-join\" id=\"btn-join\" value=\"Take this Course\" \/><\/form><\/div>\n\n\n\n<\/div>\n<p class=\"tss-small\">Secure checkout by Stripe \u00b7 Instant access after payment<\/p>\n<p class=\"tss-small\"><a href=\"\/index.php\/courses\/the-safe-start-up\/\" style=\"color:#F5F1EA\">Already enrolled? Go to the course \u2192<\/a><\/p>\n<\/div>\n<\/section>\n\n<section id=\"faq\" class=\"tss-white\">\n<div class=\"tss-wrap\">\n<div class=\"tss-faq\">\n<h2 class=\"tss-h2\" style=\"margin-bottom:24px\">Questions<\/h2>\n<details><summary>What if I don&#8217;t have an idea yet?<\/summary><p>That&#8217;s where the course starts. Good ideas come from a method, not a lightning strike, and the second lesson walks you through generating a few you&#8217;re excited to test.<\/p><\/details>\n<details><summary>How much time does it take?<\/summary><p>It&#8217;s built around weekends. Each session has reading plus a practical worksheet, and you can move faster or slower to suit your life.<\/p><\/details>\n<details><summary>Do I need to be good with AI?<\/summary><p>No. The AI co-founder lesson starts from scratch, and every lesson gives you a prompt you can paste straight into ChatGPT, Claude or Gemini.<\/p><\/details>\n<details><summary>Is there a free trial?<\/summary><p>No. We think having skin in the game is what gets people through it. You can watch the course preview first.<\/p><\/details>\n<details><summary>Can I get help beyond the course?<\/summary><p>Yes. You can <a href=\"https:\/\/calendly.com\/the-safe-start-up\/consult-with-founders\" target=\"_blank\" rel=\"noopener\">book a one-hour video call with Sam and Tom<\/a> at any stage to talk through the viability of your idea. It\u2019s US$149 and paid when you book.<\/p><\/details>\n<details><summary>What if it isn\u2019t for me?<\/summary><p>Ask within 3 days of paying and we\u2019ll refund you in full. See our <a href=\"\/index.php\/terms\/\">terms<\/a>.<\/p><\/details>\n<details><summary>How do I get access after I pay?<\/summary><p>Checkout is handled by Stripe. Create your account, pay securely through Stripe, and you can start straight away.<\/p><\/details>\n<\/div>\n<\/div>\n<\/section>\n\n<footer class=\"tss-foot\">\n<div class=\"tss-wrap\">\n<span>\u00a9 2026 The Safe Start-Up. Sold by Meg Asia Limited, Hong Kong.<\/span>\n<nav aria-label=\"Footer\"><a href=\"\/index.php\/privacy-policy\/\">Privacy<\/a><a href=\"\/index.php\/terms\/\">Terms<\/a><a href=\"https:\/\/calendly.com\/the-safe-start-up\/consult-with-founders\" target=\"_blank\" rel=\"noopener\">Book a consult<\/a><a href=\"\/index.php\/contact\/\">Contact<\/a><a class=\"tss-out\" href=\"\/index.php\/login\/?login=1\">Log in<\/a><a class=\"tss-in\" href=\"\/index.php\/courses\/the-safe-start-up\/\">My course<\/a><a class=\"tss-in\" href=\"\/index.php\/profile\/\">My account<\/a><\/nav>\n<\/div>\n<\/footer>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Black FridayThe full course for US$149 \u2014 normally US$249. Offer ends 30 November. The Safe Start-Up The courseAbout usFAQBook a consultLog inMy courseMy accountGet the course For employees with an idea Start your business. Keep your job. A step-by-step plan for building a business on weekends: test the idea, find paying customers and prove it&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":true,"_kad_post_footer":true,"footnotes":""},"_links":{"self":[{"href":"https:\/\/thesafestartup.com\/index.php\/wp-json\/wp\/v2\/pages\/2423"}],"collection":[{"href":"https:\/\/thesafestartup.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thesafestartup.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thesafestartup.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thesafestartup.com\/index.php\/wp-json\/wp\/v2\/comments?post=2423"}],"version-history":[{"count":9,"href":"https:\/\/thesafestartup.com\/index.php\/wp-json\/wp\/v2\/pages\/2423\/revisions"}],"predecessor-version":[{"id":2440,"href":"https:\/\/thesafestartup.com\/index.php\/wp-json\/wp\/v2\/pages\/2423\/revisions\/2440"}],"wp:attachment":[{"href":"https:\/\/thesafestartup.com\/index.php\/wp-json\/wp\/v2\/media?parent=2423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}