For employees with an idea
Start your business. Keep your job.
A step-by-step plan for building a business on weekends: test the idea, find paying customers and prove it works before you hand in your notice.
Lifetime access · 14 weekend worksheets · AI shortcuts in every lesson
The route
You want your own business. You can’t afford to bet the mortgage on it.
The noise
Passive income templates, network marketing, seven-figures-overnight schemes. Most of it is sold by people whose real business is selling the advice.
The stakes
A good salary, a family, real commitments. Jumping in the deep end isn’t an option, so the idea stays an idea.
The other way
Build methodically on weekends. Only leave once customers are paying and the numbers cover your life. By then it’s an easy decision.
Inside the course
13 lessons. 14 weekends. One business you can test before you leap.
Every weekend ends in a worksheet you fill in, not just read.
Use AI to research, build and sell faster, with a ready prompt in every lesson.
Go at your pace and come back when you need it.
Book a one-hour call with Sam and Tom to test your idea. Book a consult
Early access to new sessions as we run them.
Who’s teaching
We built a multi-million-dollar business from nothing. We made the expensive mistakes so you don’t have to.
Sam Dean and Tom Shugg started their own education company at 27 and bootstrapped it into an international business that still runs today. This course isn’t how we make our living. It’s the method we’ve used to mentor friends who wanted out of their day jobs without the risk.
If you want to build the next unicorn, this isn’t for you. If you want a business that pays for the life you want, it is.
The Safe Start-Up
- All 13 lessons and 14 weekend worksheets
- AI shortcuts in every lesson
- Lifetime access
- Option to book one-on-one time with the founders
- Early access to future seminars
Secure checkout by Stripe · Instant access after payment
Questions
What if I don’t have an idea yet?
That’s where the course starts. Good ideas come from a method, not a lightning strike, and the second lesson walks you through generating a few you’re excited to test.
How much time does it take?
It’s built around weekends. Each session has reading plus a practical worksheet, and you can move faster or slower to suit your life.
Do I need to be good with AI?
No. The AI co-founder lesson starts from scratch, and every lesson gives you a prompt you can paste straight into ChatGPT, Claude or Gemini.
Is there a free trial?
No. We think having skin in the game is what gets people through it. You can watch the course preview first.
Can I get help beyond the course?
Yes. You can book a one-hour video call with Sam and Tom at any stage to talk through the viability of your idea. It’s US$149 and paid when you book.
What if it isn’t for me?
Ask within 3 days of paying and we’ll refund you in full. See our terms.
How do I get access after I pay?
Checkout is handled by Stripe. Create your account, pay securely through Stripe, and you can start straight away.